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E-Commerce Manager

Food and FMCG

London - North West (£) Competitive
permanent Job Ref: 6717

Description

A growing FMCG manufacturer requires an E-Commerce Manager to join its team. You’ll be responsible for driving the online commercial results and ensuring brand cohesion across online-only retailers (e.g. Amazon), retail partners’ online stores and their own branded websites. You will be an experienced E-Commerce executive with previous experience working in a young, fast-growing business.

The Role:

Trading & Marketing

  • Building and executing the Ecommerce Sales & Marketing Plan while preserving equity and building brand integrity.
  • Own and drive analysis of key business metrics: site traffic, conversion analysis, customer behaviour, & engagement metrics across different marketing channels.
  • Review performance of key marketing initiatives such as Affiliate, Email and Social to maximise sales and ROI.
  • Ensure site is optimised for all marketing activity, working with wider marketing team to create engaging and relevant content that supports channel activity.
  • Work with SEO agency to ensure site is optimised for natural search, working with the relevant teams to maximise on-site relevant content/ link building.
  • Drive the overall email strategy and oversee the development of the email calendar and strategy including execution of BAU email campaigns, automated campaigns and reporting.
  • Manage and drive Affiliate Partnerships programme ensuring that we build brand equity and acquire new consumers.

Website Management

  • Managing product listings to ensure accuracy across all online points of purchase and making sure the listings are informative and engaging.
  • Work with demand team to manage out-of-stock levels, discontinued products, new launch stock allocations).
  • Creating rich, relevant product content for e-commerce as per the strategy by working closely with the Digital Content Manager, designers, agencies and other internal teams.
  • Work with the development agency to execute new on-site technology to constantly evolve and improve user experience
  • Be accountable for day-to-day site maintenance working with agency to fix technical issues
  • Lead team site walks/site reviews to identify UX improvements

What you’ll bring:

  • 3+ years’ experience in a similar role ideally using Magento
  • Experience within a start-up or a fast-growing, young company.
  • Strong understanding of ecommerce and digital marketing best practise, website metrics, data analysis, and reporting tools.
  • A growth mindset – in terms of the company and for yourself.
  • Proficient in Web Analytics tools, Outlook, Excel and PowerPoint.
  • Ability to prioritise and manage multiple projects simultaneously in a fast-paced environment.
  • Commercial awareness and problem-solving ability.

What you'll get in return:

  • A competitive salary
  • Work from home
  • An industry leading team to work alongside
  • The opportunity to travel to expos and events
  • Flexible working hours
  • Full responsibility from day one, a steep learning curve is guaranteed
  • Great opportunity to progress your career within a Private Equity backed business, as we continue to go from strength to strength at a genuinely exciting time.

Job Ref: 6717
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